Skip to main content

Posts

Showing posts from April, 2020

Pandemic Marketing

This week on the website AdWeek.com, an article was published detailing many different things that this pandemic has brought to the market, specifically using one of the countries leading pizza delivery chains, Domino's. The first and main thing that the article details is that this pandemic has made advertising and marketing as a whole increasingly daunting as companies are finding difficulties in shooting commercials without access to a production set and team. The article goes on to praise Domino's for no only their flexibility, speed, and creativity in these unique times, but being able to create and produce this ad entirely through Zoom within just over a weeks time. The second thing that this article highlights is that this ad is entirely a edit of a zoom chat between multiple Domino's Franchisee's and one of the directors, Ari Levi. This shows that dynamics are having to change as a typical ad would be directed by an "outside director" on a prod...

My Why

Welcome! Isaieh Heiken's the name and business marketing's my game! I'm currently enrolled at Linn Benton Community College however I'm not allowed on the campus this term. And I know what you're thinking. No, it's not because they finally got fed up with me. It's because of a global pandemic sweeping the country, causing all schools and "non-essential" businesses to close. One of those businesses includes mine where I work as a professional organizer for a local company called Queen B organizing. I'm currently right on track for life, going to school full time and working part time, aswell as developing new skills, creating new connections, and having alittle bit of fun along the way. I'm creating this blog for my online business marketing class. I enrolled in this course not only as it is a requirement for my business major but as well as I hope to develop my major into marketing as whole. I find marketing fascinating because of the...